Beyond Lazada eCommerce 2.0 – Resort World Cruises

“A brand extension of Resorts World, Resorts World Cruises is a luxury and dynamic lifestyle cruise brand that’s rich in Asian heritage and luxury cruise experiences.”

Today, Beyond Lazada eCommerce’s Passion With A Voice sits down with Resort World Cruises’ Vice President of Sales, Terence Lim, and understands the brand’s journey as a new cruise line, the highlights of their cruises, and their Lazada e-commerce journey.

Everybody would have heard of Resorts World, the pioneers of integrated resorts. But Resorts World Cruises? 

Setting out to redefine the cruising experience, Resorts World Cruises made its debut in June 2022 in Singapore and Kuala Lumpur with Genting Dream. Spanning 335m, the Genting Dream can accommodate over 3,300 passengers and nearly 2000 crew members.

With a wide range of facilities and experiences available for their customers to enjoy while on board, the Resorts World Cruises made sure everyone, from kids to adults, has something for them at all times.


This includes the cruise’s popular Rope Course & Zipline, allowing thrill-seeking customers to glide above the ocean on a 35m zipline, and the Waterslide Park, where six fun waterslides are available for anyone who wants a fun, drenched experience.

For parents who want some time to themselves, the Little Dreamers Club on Genting Dream is a dream come true. Your toddlers will be entertained by the numerous activities at Little Dreamers Club while you explore the cruise and enjoy the various experiences available. 

There is also a wide range of shopping available on the Genting Dream, from boutiques to outlet stores, featuring both local and international brands. 

Nothing speaks of class and luxury better than The Palace onboard Genting Dream. 

Giving their customers a world-class experience, you can take a dip in the pool and enjoy other private facilities while being served by European-style butlers there. For a relaxing and rejuvenating experience, customers can also head to the Crystal Life Spa and enjoy Asian & Western-style spas.

The Genting Dream comes with 1,600 staterooms and 35 restaurant and bar concepts, which includes Vegetarian and Halal-certified eateries on board. The buffet-style restaurant at The Lido has international, halal, and vegetarian dishes available for customers at all times. 

For those who want something more exciting and entertaining, the Zodiac Theatre will do the trick. There are live production shows from Resort World Cruises’ acclaimed entertainment team every night on the cruise, giving their customers more choices on the shows available for them to indulge in. 

For the night owls, the Zouk & Zouk Beach Club is literally where you need to be. Get pumped at the hyped-up pool parties or dance till dawn to the guest DJs on board. 

Not only so, but the Bar City is a stop that you cannot miss. With a huge variety of beverages, you can sit back and enjoy world-renowned vintages, premium Scotch whiskies and much more, while being entertained by performances and live bands.

However, not all was smooth sailing for Resort World Cruises. 

Despite their luxurious yet affordable cruises, they are a new name in the cruise business and consumers were wary of trusting a new brand. Even with the wide range of facilities and experiences available onboard the Genting Dream, Resort World Cruises is faced with an uphill challenge in customer conversion. 

Furthermore, the pandemic changed consumer buying patterns, with many people now booking their cruises through B2C or even B2B2C channels. “Since we’re new in the market, we knew we had to adapt our distribution channels to meet these new consumer needs,” Terence shared. 

The solution?

Partnering with Lazada. 

“When we partnered with Lazada, everything changed. They provided us with a convenient and ready-selling platform to reach our target segment. The partnership also helped us save costs as we didn’t need a physical sales counter.” 

Scalability was also made easy for Resort World Cruises as they can tap into Lazada’s existing customer base. 

“We could add products whenever required with a 24/7 online presence and we gained access to their marketing tools and gamification features.”

Since launching their flagship store LazMall in June 2022, Resort World Cruises participated in many of Lazada’s major campaigns like 10.10 or 11.11. Always offering great deals for their Lazada customers, the brand has also gained nearly 6,000 followers in the year that they joined the platform. 

“Lazada allows us to simplify our online channels to target our consumers effectively,” Terence summarised. 

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