Beyond Lazada eCommerce 2.0: Motherswork

Hey Sellers! We are back with another episode of Beyond Lazada eCommerce 2.0 (Passion with a voice) and today we will be diving into one of Lazada’s esteemed sellers, Motherswork! We talked to Sharon Wong, the founder and CEO of Motherswork on the brand’s history, how they tided through the challenging COVID-19 period and their experience on Lazada.

“Being an entrepreneur actually stemmed from my journey as a woman from daughter, career woman, wife and then a mother. At that stage of my journey, my desire to get the best for my babies created Motherswork. ”

A leading premium retailer of mother, baby and kids products, Motherswork is known as an esteemed provider of convenience and service to the modern mom. Founded in 1998, the brand became ​​a one-stop total shopping experience for moms-to-be, and quickly developed into a community that transforms the lives of women as they journey into motherhood.

Fast forward to 2016, Motherswork launched an e-store on Lazada, complementing their physical stores in Tanglin Mall and Great World.

“Lazada presented a new segment of consumers for us to interact with, and to access to consumers who may not have engaged with our brand before,” Sharon shared.

Over the years, Motherswork had amassed over 68,000 followers on their Lazada flagship store, interacting with a huge number of mothers who have different baby product needs. When the pandemic struck in 2020, Motherswork was able to quickly pivot its business online, maintaining relevancy and convenience for its customers despite the challenging terrain ahead.

“COVID-19 wasn’t easy for anyone. To remain relevant in the retail industry, we navigate the ever-changing roadmap. We run fast, we evolve, we adapt. When the pandemic started, we quickly pivoted the operations to using Motherswork flagship store at Great World as a fulfilment centre for our online stores.”

Not only so, but Motherswork was able to expand further online, offering virtual tours, virtual shopping experiences for mothers who are not sure of what they needed, and even curbside pickups for urgent needs.

Being on Lazada since 2016, Motherswork was able to make use of Lazada’s flexible and convenient platform to help them pivot quickly during the pandemic. Processing more orders faster was an advantage the brand enjoyed, and along with the access to their flagship store, helped met the influx of online orders.

“With live streams and physical events like the MITUS Lazada Baby Fair, the first online to offline baby show, we managed to even further our brand awareness through offering a different experience to new and old customers alike,” Sharon let on.

Together with Lazada, Motherswork was able to achieve an omnichannel retail concept, with sales from online, offline, virtual and livestream channels. “This is just the beginning. We know there is more to come and we look forward to working hand in hand with Lazada!”

We would like to thank Motherswork for choosing Lazada and trusting us to aid them in their brand e-commerce journey. Don’t forget to tune in to our next episode of “Beyond Lazada Ecommerce” as we have many more seller stories to uncover!