October 13, 2022 by Lazada360.sg No CommentsE-Commerce 101, Seller Community

Lazada Seller Conference 2022 Recap

Hey Sellers, today we are sharing a recap of our annual Lazada Seller Conference! This time the event returns as a hybrid conference, simulcasting offline to online! With an opening address by Lazada Singapore’s CEO Mr Loh Wee Lee, the conference touched on essential topics such as Key Campaign Updates, Sponsored Solutions, LISA chatbot and more.

Mr Loh’s Opening Address

During his opening address, Mr Loh addressed Singapore’s e-commerce landscape, Lazada’s platform growth and mechanics, as well as assortment diversification. The online retail market in Singapore has seen consistent year-on-year growth, and thankfully, the e-commerce boom that was COVID-driven is here to stay.

In terms of platform growth for the past 12 months up to July 2022, the Lazada App is installed in more than 60% of all smart devices in Singapore, and we are continuing to see more than 10% growth in monthly active users. Not only that, but we are also seeing positive order growth on the platform, which translates to more orders for our sellers.

Mr Loh also talked about Lazada’s ongoing Free Shipping Max and Everyday Cashback programs, which are attractive platform mechanics for buyers at a low cost to sellers. Redmart’s success in targeted diversification, offering 7 different countries’ marts and 3 dietary needs, also helped attract buyers onto our platform. Active in community engagement, Lazada has MOUs signed with various communities such as Gamepro, SAF, Irish Musgrave, and more.

Lazada Year-End Mega Campaigns Update

Next, we also shared with sellers the statistics on our Year-End Mega Campaigns. With the latest 9.9 campaign, we see a 50x sales uplift within the first hour across Southeast Asia. In 2021, the 12.12 Grand Year-End Sale recorded 40% year-on-year growth in local sellers, and in the 11.11 campaign, Lazada hit $11 million in sales within the first 9 minutes.

So what do we have in sight for 11.11 this year?

With more than half a million worth of giveaways for everyone for the 11.11 Mega Sale, Lazada is all ready to take our sellers on their most epic mega sales of the year! We have increased the number of slots for popular mechanics such as Flash Sales, exciting deals such as Crazy Flash Sales, Upsized Cashback and Epic Lazzie Star, Surprise Boxes slots, Lazada Bonus, and more! Not only that, but Lazada has also prepared numerous out-of-home placements around Singapore to remind potential shoppers of the event.

To make sure Lazada is the top-of-mind for shoppers, we will also have digital takeovers with ad placements in prominent apps and websites, along with engagement on social media platforms for giveaways. Lazlive shows featuring popular KOLs will also be part of the 11.11 promotions, with 1.5 million impressions expected across digital assets.

Lazada Seller Programs

Through research commissioned by Lazada, 57% of Southeast Asian shoppers search for products directly on e-commerce marketplaces.

Lazada also has various seller programs to assist our sellers in reaching their sales goals. The Preferred Seller Program, Free Shipping Max, Everyday Cashback, and Everyday Below $9.99 are programs that our platform offers for sellers.

Lazada’s Marketing Solutions

One of our recent updates is the revamped Lazada Sponsored Solutions homepage, aimed at easier navigation and campaign management. The Challenge Center, Solutions Recommendations, Education and Training Guides, and your Campaign Performance can all be easily accessed on the new homepage.

Sellers who join Sponsored Solutions gain brand visibility, with Sponsored Display targeted at high-intent shoppers, and Sponsored Affiliates for ROI-guaranteed sales.

We are also introducing a new solution, Sponsored Media! Recommended to use with Sponsored Display, Sponsored Media is the smart solution for sellers who want to increase both traffic and sales. Your products will appear on social media channels such as Facebook and Instagram, and you can easily reach and engage with high-intent customers on these channels, driving sales to your Lazada store.

Lazada’s suite of Sponsored Solutions also includes Sponsored Discovery, First Search Slot, and New Product Launcher. Sponsored Discovery drives in-app high-intent customers to your products, First Search Slot places your products in the most visible placement in search, and New Product Launcher gains traffic and orders fast for new products.

During the Lazada Seller Conference, we also looked at how sellers can best use the suite of Lazada Sponsored Solutions to reach their sales targets, as well as case studies on successful sellers who have used these solutions.

Logistics Updates

Presenting some logistics updates to our sellers at the conference, we introduced new features such as My Shipment Page and Smart Addressing, as well as Operating Changes, and upcoming programs like Priority Delivery Program and Year-End Campaign.

Introducing LISA

Last but not least, to assist sellers in handling enquiries from potential buyers, we have introduced LISA, an automated and personalised chatbot that sellers can use for free! Lazada will maintain the basic algorithm behind LISA, and sellers can customise default responses to handle enquiries 24/7.