11.11 Biggest Sale of the Year

Hey Lazada Sellers! It is again time to prepare for 11.11 Biggest Sale of the Year! Today, we are keeping you updated on the key elements of how to sell online during this mega campaign, helping you uplift your ecommerce sales during our biggest sales period, and campaigns you can join on the Lazada Seller Center!

Dates to note

First up, important dates to note!

Sellers can submit their 11.11 best deals on Seller Center Campaign Portal till 5 Nov 2024, 2359h. Teasing period starts from 6 Nov to 9 Nov 7:59PM, and Mega Campaign begins 10 Nov 8PM, until 13 Nov!

Keep a look out for upcoming Mega 12.12 happening really soon!

We recommend sellers to submit deals early so that they have more time to prepare their store & deals ready for the sale. Participate in and leverage campaign mechanics to drive traffic to your store.

You can easily join the 11.11 mega campaign via your Lazada Seller Center.

To participate, sellers have to qualify to the following store criteria. Here are the campaign criteria for the 11.11 Biggest Sale of the Year:

Sellers can monitor their store metrics on Account Health Page. Maintaining good store metrics on Lazada can increase customer confidence in your store.

Campaign Tools

To raise your ecommerce business up another level for 11.11 Biggest Sale of the Year, Lazada has prepared a plethora of tools to help you ace this campaign.

Campaign voucher is a promotion tool that is eligible cross store on our platform to offer more discounts for shoppers to encourage higher conversion and sales.

Benefits of campaign vouchers include boosting basket size with GMV increase up to 2x to 4x and orders increase up to 2x to 3x. Sellers who participate in this also see their store enjoying a traffic uplift of up to 5x to 15x.

Seller Campaign voucher offers more discount on item for shoppers to encourage higher conversion and increase the average order value. There are two types of seller voucher available:

• 11 Biggest Sale of The Year Campaign Mechanics Min. $11 / 11% off
• 11 Biggest Sale of The Year Campaign Mechanics Min. $15 / 15% off (1st 4 hours)

By offering minimum spend voucher conditions, seller campaign vouchers encourage customers to increase 30% to 50% of their basket size, and helps drive buyer conversion and average order value.

LazCoins Discount (LCD) is a flexible discount strategy that enables sellers to offer enticing coin based deals. The cost of using LCD is based on the Coin Discount rate set by the seller. It’s a pay per sale model: sellers offer direct discounts to coin buyers, and incur a cost for each LCD order received.

There are so many benefits when you use LCD:

• Up to 30%* upsized discount to buyers (subsidy funded by Lazada) when purchases are made via the LazCoins Channel
• Manage your promotion flexibly as you can opt in or out anytime
• Make use of your Seller LazCoins to boost traffic and orders. Lazada sellers enjoy more exposure within LazCoins Channel, Channel Search, and the unparalleled Booster Coins Review, a distinctive feature not offered by any other promotional tools besides LazCoins
• [11.11 Teasing Dday] Platform Matched Discounts: Offer a 10% or higher Coins discount, and Lazada will match your discount up to 30%. E.g. if you offer 12%, we’ll add another 12%, giving shoppers a total 24% discount. This applies to products priced $2.70 SGD and above.

As Singapore’s leading online shopping platform, Lazada has prepared our campaign tools such as Flexi Combo, Store Flash Sale, Hot Slot Hot Deals, and more! These are all available on your Lazada Seller Center so check them out today!

11.11 Campaign Tips

Selling on Lazada is made easy with all the campaign tools and guides available on your Lazada Seller Center and Lazada University. But here are some more we can share with you to prepare your store for 11.11!

Use the Store Builder to promote limited-time offers for the 11.11 mega campaign and highlight those special deals for your customers! Boost followers and strengthen your brand’s community by keeping your customers and potential customers informed about the best deals.

Submit your campaign deals early to increase visibility on campaign pages. Upkeep pricing competitiveness and inventory availability by stocking up properly and revising your deals.

Encourage your customers to basket size with multiple-tier vouchers and category-specific promotions, so don’t miss out on using campaign tools such as Seller Vouchers and Free Shipping.

Join the 11.11 Biggest Sales of the Year campaign today! Visit our One-Stop Page today for more information!