Six Tips to Drive Year-End Sales with Lazada

Hey Lazada Sellers! Today we bring you six tips on how to amp up your year-end sales with Lazada! From user interactions to quality control, ensuring quick deliveries to making sure your inventory is well-stocked, we have it all here!

1. Amp Up User Interaction

Are you ready for the 12.12 mega campaign? Refresh your product images and get your social media artwork ready with a 12.12 shoutout! You can find exclusive seller assets on Lazada University.

Have an Instagram account or a Facebook page? Use them to your advantage by promoting exclusive 12.12 deals on these social media sites! Let your customers know you have something for them soon!

You can also promote your products using our variety of Sponsored solutions including the Mega Sales Accelerator. Boost your traffic and sales with products automatically listed in Sponsored Discovery. What’s more, you only pay when potential buyers click on your promotions across Lazada’s search and recommendations sections.

2. Maintaining Quality Control

Make sure you signed up for the 12.12 Mega Campaign on your Lazada Seller Center. Thereafter, it’s time to do some Quality Control to prepare for this year-end sales!

Check your product descriptions and rewrite them if there is a need. Pen engaging and informative descriptions to attract potential buyers.

You should also utilize the Seller Center’s Account Health to uphold quality requirements. Do all of these before the year-end rush comes in!

3. Performance Prep for Mega Campaign

Improve chat response rate by setting up automatic responses such as Product FAQ Card and Order FAQ to help tend to commonly asked questions.

Engage your customers by sending product recommendations and vouchers, and convert sales with chat.

Use Lazada Chat to aid your brand in converting customers and retaining customer loyalty.

4. Campaign Review & Monitor

Analyze your sales using Campaign Analysis. Use the insights to decide how you want to tweak and change your products, be it the prices, discounts, or just about anything!

You can also monitor ranking and income with Live Monitor, and receive promotions and budget updates with Promo Tools Alerts.

Selling on Lazada is made easy with all these seller-friendly tools that you can employ easily and quickly.

5. Timely Stock CheckKeep additional packing materials on hand. Busy holiday & sale period can be managed more smoothly if there are sufficient packing materials available. This prevents delays and helps maintain a positive customer experience.

   To make the best out of your year-end mega campaign & avoid missing out on sales, maintain a safety stock level for popular items to buffer against unexpected demand surges during the mega sale period. Conduct regular stock take to align with inventory.

   This way, you can avoid missing out on potential customers when they turn to other sellers for items that go out of stock on your store.

6. Quick Delivery with 3Ps 1R

Meet your shipping delivery deadlines consistently and quickly with 3Ps 1R:

• Print
• Pick
• Pack
• Ready to Ship

Fulfilment dates for orders created during the campaign period can be found on Lazada University. Sellers are advised to keep their Fast Fulfillment Rate, Seller Fault Cancellation Rate and other account health metrics at healthy levels, as these metrics are considered for Mega Campaign eligibility.

Logistics System Freeze:

–          FFR Notice

–          Logistics System Freeze

–          3PLs Operation Schedule during 12.12

–          Seller Self-Lodge

–          Campaign System Freeze