Lazada General Merchandise Event Round-Up

A huge thank you to all of our Lazada Sellers who joined us on 16 November for the General Merchandise Seller Event at Marina Bay Sands’ Cassia Ballroom!

Being our first offline event since the pandemic struck in January 2020, we are thankful for the 136 sellers from 90 different Lazada stores that joined us at this invitation-only event.

To ensure the event adhered to the COVID-19 restrictions and guidelines, the event was split into two sessions (10 am – 1 pm and 4 pm – 6 pm) accommodating our sellers safely with proper zoning and sanitation. Along with safety ambassadors present at the event, the Lazada Team had to follow proper distancing measures, restrictions on mingling across zones while ensuring that our Sellers got the most out of this seller event.

To start the ball rolling, Sellers were informed of a recent change of command. Lazada Singapore’s new Chief Executive Officer (CEO), Mr Loh Wee Lee, was the Chief of Staff, Head of CEO Office at Lazada Group and Lazada Indonesia, and had served concurrently as the regional business lead of New Retail (O2O). The outgoing CEO, Mr James Chang, will transit into his new role as the Group’s Chief Business Officer.

A round-up to the previous events such as the 11:11 Mega Campaign was then given at the event, and Sellers were introduced to the upcoming campaigns on Lazada, including the Black Friday/Cyber Monday event, as well as the 12:12 Mega Campaign.

With Celebration & Gifting as our core theme for the 12:12 Grand Year-End Sale, Lazada has prepared a plethora of incentives on the platform, aiming to help boost our sellers’ growth before the year ends. Gift sets that are ready for the gifting season, unique presents such as advert calendars and bundles, along with popular surprise boxes, storewide flash sales, and vouchers will all be a part of the spectacular 12:12 Mega Campaign.

Along with products, Lazada will also be utilizing Lazzie Star, Daily Mission Slots, and the Wishing Tree as marketing efforts to help our sellers achieve higher sales during the campaign period. Sellers can check with their respective Key Account Managers (KAMs) for more information and eligibility.

Away from platform-focused promotions, Lazada will be engaging in an optimized combination of traditional and new media marketing efforts such as TV and video promotions, media releases to our media partners, social media outreach and many more for the 12.12 Mega Campaign. Strategic partnerships with banks will continue to be an integral part of our efforts in supporting our Sellers during this exhilarating One Day Mega Sale!

For the General Merchandise Category Sellers, they can also look forward to maximizing the spillover traffic from 12.12 in the LazHome Mega Home Fair Campaign, taking place on 13 December.

Always striving to bring more to our sellers, Lazada offers the everyday cashback pilot programme to assist sellers in increasing traffic to their stores and amp up their conversion rates. Check out the article on Lazada University to know more!

Next up for Logistics updates, did you know that Sellers now, are able to configure different package dimensions to different SKU variations within the same product?

Lazada will, likewise, introduce an upgraded Tracked Postal solution for Lazada sellers come this Mid-December, and more information can be found here. Another 3rd Party Logistics (3PL) solution will be via the Delivered By Seller (DBS) Bulky Delivery.

For sellers who want to obtain the Fast Shipping badge for your SKU(s), which is a bi-weekly auto qualifying programme, qualifying information can be found here. This is a reward for our amazing Lazada Sellers who are able to consistently fulfil and hand over parcels within the next working day to our 3PL Partners.

Last but not least, the team shared tips on how to win during Mega Campaigns using the rule of “Create – Maintain – Ignite”. Lazada also offers a variety of campaign mechanisms for sellers to choose from in accordance with their needs.

Using Flash Sales as a traffic generation tool, Free Trials for speedy market entry, or Discount off Minimum Spend to increase order value, Lazada sellers can easily and conveniently select marketing tools that best fit their agenda. Sellers can consult with their KAMs on price structure and price planning, strengthening their e-commerce sales and growth as a brand.

Committed to helping our sellers build a strong, sustainable, long-term business on our e-commerce platform and offering a superior shopper experience for every buyer, Lazada looks forward to eventually ramping up on more offline events and continue achieving greater heights together with everyone!