11th EPIC Birthday Sale Round-Up

Hey Sellers! We hope you hit your sales targets during our Lazada Epic 11th Birthday Sale earlier this month!

Before we start, here’s a shout-out to join our Epic Birthday Finale Sale this coming 25th – 27th March! With Lazada Bonus of $8 off $80 (45% (Seller) | 55% Co-Fund by Lazada for Campaign SKU(s)), $15 off $250 (60% (Seller) | 40% Co-Fund by Lazada for Campaign SKU(s))

Sellers that signed up for Premium or VIP Seller Programme All-in-one(SPA), Lazada will fully absorb the cost of the Lazada Bonus!

Visit our OSP for more information!

This year’s Epic Birthday Day sales see shoppers buying a whopping 27 times more in the first two hours of the sales compared to normal days!

To ensure that they received the most discounts from the sale, many of our shoppers have items in their carts ready to check out once the clock strikes 12. This is important information for our sellers as having your stores stocked up well with essential product information before the sales period will help attract shoppers in their pre-sale shopping.

To prepare for the surge in sales, our 3PL partners are also out in full force to support the 11th Epic Birthday Sales. The fastest delivery happens within four hours! A customer ordered an iPhone at 5:30 AM and received it at 9:30 AM!

Lazada’s Best-Selling Brands

We will now look into the top-selling brands by category during the Lazada EPIC 11th Birthday Sale, and we hope this will aid sellers in your future campaigns.

The best-selling brands in Home & Living, Household Supplies, Tools & Home Improvement are Hinomi, Walch, and Rigel respectively. Hinomi specialises in various types of computer and gaming chairs and tables. Walch supplies household essentials, personal care products, and laundry capsules. Rigel offers smart sanitary solutions to their customers.

Over in Groceries, Milo took home the top spot for the 11th Birthday Sale campaign. The well-known chocolate-flavoured malted powder product produced by Nestlé is a well-loved product by Singaporeans young and old.

Kinohimitsu is the top-selling brand in the Health category. The brand offers a range of skin and health care supplements that work positively for your body, and Lazada is a one-stop shop for buying quality Kinohimitsu health supplements online at economical rates.

Lazada shoppers picked Sonos as their favourite Audio brand during this 11th Birthday Sale. Sonos offers a wide range of speakers for various use at affordable price points. Setting up a Sonos device is quick and easy with voice control on Alexa and Siri.

Acer is a hit in the Computers & Laptops category, topping the list as the best-selling brand for this campaign. The Acer Official Store on Lazada gives easy access to the best laptops that technology can offer.

Logitech takes home the crown for Electronic Accessories, and is the go-to store that has everything you will need from mouse and keyboards to security cameras and tablet covers.

We have Bosch topping the list in Large Appliances and Prism+ reigning in the Television & Video category.

A German multinational engineering and technology company, Bosch offers top-notch household appliances from washing machines to vacuum cleaners and built-in convection ovens. Prism+ is the go-to brand for Singaporeans seeking quality monitors and monitor arms. You can buy from Prism+ conveniently by logging on to Lazada Singapore.

Dyson tops the best-selling brands’ list for Small Appliances, and Xiaomi received the most sales during this campaign in the Mobile category.

Best known for their long-lasting vacuum cleaners and innovative hair dryers, Dyson continues to be a well-loved brand on Lazada. Xiaomi’s phones, including the latest Xiaomi 13, are offered at a discount on our platform, making it a popular brand amongst our shoppers during the campaign.


Estée Lauder, American Tourister, and Nike are the best-selling brands for the Epic 11th Birthday Sale in Skincare, Fashion, and Sportswear category respectively.

Estée Lauder offers a wide range of high-performance skincare, makeup, and fragrances in their Flagship store on Lazada, along with free shipping on all purchases. American Tourister luggage is people’s favourite pick while they are heading for a vacation as the bags are of superior quality and trendy. From shoes to clothes and accessories, Nike carries everything you will need for sportswear. The popular brand makes it convenient and quick for their shoppers with the e-commerce store on Lazada.

Last but not least, parents love to shop on Lazada, especially during Mega Campaigns where they can snug great deals for their babies.

Huggies is the best-selling brand amongst the available Diapers brands on Lazada while Nan tops the sales chart in the Infant Nutrient list.

A trusted brand of diapers, Huggies offers various vouchers and discounts for their Lazada shoppers, along with deals and exclusive offers for those who follow their e-commerce shop. Nan Infant Nutrition products provide children with the right nutritional supplements and have come up with a variety of nutritional products to help your child grow in the right way.

Top Buys in Campaign

The 11th Epic Birthday Sale has seen breakthroughs for many brands in terms of sales, traffic, and conversions.


Out of all the products that were carted out during the campaign, there had been an overwhelming number of purchases for hair care, shoes, and loungewear. Shoppers took advantage of the surprise boxes that are filled with great-value products, as well as the discounted products offered via LazFlash, to try out new brands and products.

We are very thankful to the brands that trusted Lazada in aiding you in your e-commerce outreach and sales. We hope this campaign round-up gives you helpful insights into what the consumers are going for during these mega campaigns. Happy Selling!