11.11 Our Biggest Sale Of The Year 2023

Hey Sellers! Are you ready for 11.11 Our Biggest Sale Of The Year 2023? Today, we are going to share all you need to know about the mega campaign to get your store ready for the festivities!

The teasing period for 11.11 takes place from 6 – 10 November, and D-Day is being 11 — 13 November. To join this mega campaign, there is new campaign eligibility to follow:

You can check out your Seller Centre (Marketing Center > Campaign > Click on Campaign and review! ) or reach out to your friendly Account Managers to join the 11.11 mega campaign.

Campaign Mechanics and Tools

To better support our sellers, Lazada is also going all-out on promotions across the island, making sure we remain top-of-mind for consumers who are ready to spend during this mega campaign.

We are also introducing useful campaign tools and mechanics that we believe will help you and your store reach more customers. This includes one of our key mechanics LazBonus, a cross-store promotional tool to increase your conversion and encourage basket building. During 11.11, your buyers can enjoy Lazada Bonus of $8 off $80! Other mechanics include Everyday Low Price, and Lazcoins, along with seller vouchers and store builder. You can check out how to take part in these mechanics and tools in the graphics below.

Not only so, but there are also other mechanics such as the Lazada SPA and Free Shipping Max that you can utilise to maximise your 11.11 outreach.

Always striving to bring potential customers to our sellers, Lazada also launched Customer Engagement Management (CEM), enabling exclusive sellers to send personalized mass messages tailored to specific customer segments, a critical component of effective marketing strategies in the digital age.

Campaign FAQs

We have amassed some of the commonly asked questions in the graphic below to answer your enquiries. Should you have other questions, feel free to reach out to your Account Managers or visit our Seller Facebook channel to learn more.

11.11 Important Links

Before we end this piece, we have some important links and announcements for our esteemed sellers.

Check out the Lazada Seller Monthly Updates, hosted by Wei Lun, on Lazada University or Facebook, to get up-to-date news about the campaign.

Also, remember to join the 11.11 deals submission contest!


Get on our 11.11 One-Stop Portal to know all about the upcoming mega campaign, get 11.11 exclusive seller graphics to beautify your store and be updated about all the new information. Happy Selling!