Six Tips for Sellers to Get Ready for Lazada’s 9.9 Mega Brands Sale

Hey Lazada Sellers! Are you ready to ace your sales for Lazada’s 9.9 Mega Brands Sale?

Everyone knows how to sell online, but many do not know how to ace their online sales. Fret not! Today, we have six tips for getting your store ready for the upcoming mega campaigns, including how to use the Lazada Seller Center to do quality control and how to engage your customers to increase sales!

1. Maintain Product Quality Control

Ensuring high quality in the items you sell is important to safeguard the reputation of your e-commerce business and increase customers’ trust in your products.

One of the best ways to maintain high-quality control on Lazada is by checking your product’s Product Listing Quality and Content Score. The former refers to the information completeness and quality of the products listed, while the latter is a score that Lazada calculated for all live products to better evaluate the product listing quality quantitatively.

Product listing with good quality usually means that they are authentic, informative, as advertised, and customers will have better purchase experiences.

There are various ways you can bring your Content Score to Excellent, including filling in the mandatory and key attributes accurately, completing product details clearly, uploading high-quality images, and properly namely your products accordingly. By maintaining a high content score, your store gains more exposure and enjoys a higher conversion rate.

You can learn more about Product Listing Quality and Content Score at Lazada University.

Additionally, with each order, you should ensure the accurate quantity is sent out for delivery, with items packed securely. Having quality control in place within your business helps ensure product quality and in the long run, the overall success of a business.

In short, quality control on Lazada means:

2. Stock up Inventory

Ensuring your inventory is well-stocked, especially during mega campaigns, is of utmost importance.

As a leading Singapore online shopping platform, Lazada sees an influx of shoppers during these campaigns, and you wouldn’t want potential buyers to leave your store empty-handed just because you forgot to top up your stocks.

Top up your stock to meet the potential demands of a successful campaign, and prepare extra packaging supplies to ensure a smooth and quick delivery.

Adjust your pricing during mega sales to lure potential buyers in and top up exclusive vouchers to entice shoppers to cart out during the sale.

3. Prepare Team for maximize output

Having a committed and professional team is one of the most important aspects in acing your mega campaigns. Having a skilled team that is well-informed on the products that your store offers and can manage chats professionally can help you reassure potential customers of what they are buying, resulting in a higher conversion rate.

Download the Seller App and turn on chat notifications to get notified of incoming messages, and aim to reply to chats within 10 minutes. When potential buyers get their questions answered promptly, they can make a quick decision to purchase what they need and cart out from your store quickly.

Did you know that we have a FREE chatbot available for all sellers to deploy for their stores? Simply set up your Lazada IM Shop Assistant (LISA) Chatbot from within your Seller Centre, and it will help reply to your chats 24/7!

4. Engage your Customers

Now that your team has chats taken care of, it is time to focus on other parts of customer interactions to ensure customer satisfaction during mega campaigns.

Check out the dates for Seller Promotional Tools Lock and prepare your vouchers and combos before the deadline kicks in. Remember to create new products, update product content before the deadline, and optimise your product page.

Use your company’s social media to highlight your deals, and build an engaging feed with visuals and reviews. Let both your existing customers and potential buyers know of the deals that are exclusive to the upcoming mega campaign and entice them to cart out during the campaign period.

5. Monitor Campaign Performance

Monitoring your campaign performance is important during the mega campaign, helping you stay on track towards your sales goals. During this time, the Business Advisor on your Lazada Seller Center is your best friend!

Review your store’s sales with Campaign Analysis, and keep tabs on revenue and ranking with Live Monitor. You can make adjustments accordingly by paying attention to shoppers’ preferences during the campaign period. You can also stay on top of promotions and budgets with Promo Tools Alerts!

Furthermore, understanding your customers’ needs can help you seal more deals. Check out the keywords that potential buyers search for on Lazada. Learn from top competitors by checking out their stores ahead of time to see how others set up their storefronts.

6. Ensure timely fulfilment

Last but not least, you made the sale and now you have to ensure your items are sent out safely to your customers. Optimize your store to ensure punctual deliveries, which can aid you in receiving positive reviews from buyers.

Follow the 3Ps 1R rule: Print, Pick, Pack, and Ready to Ship. Ensure swift dispatch of Ready to Ship items and make your customers happy when they receive their items quickly after they cart out.

Sellers may also opt to self-lodge their parcels at their convenience for faster fulfilment at their respective 3PL Self Lodge Points!

For the 9.9 Mega Brands Sale, Lazada will provide a Fast Fulfillment Rate Service Level Agreement (SLA) Extension. FFR SLA will be extended from 8 Sep (8 pm) – 11 Sep by 24 hours. For more details, sellers can refer to the Logistics Notice for FFR Notice & 3PL partners Operating Schedule during 9.9 Campaign period on Lazada University.

For more on the upcoming 9.9 Mega Brands Sale, check out Lazada’s 9.9 One-Stop Page, join 9.9 Campaign, and visit Lazada University to find out more!