How to Sell on Lazada Singapore? – A Guide to Selling Online

In the dynamic business landscape of Singapore, e-commerce has emerged as a powerful force, offering distinct advantages over traditional brick-and-mortar stores.

As digital transformation accelerates, it does not matter if you are a small business owner or an international brand, you cannot ignore the importance of selling online on platforms such as Lazada.

Firstly, why should we sell online?

A key advantage of e-commerce lies in its capacity to expand your reach and connect with a more extensive customer base.

Unlike physical stores, which are limited by geographical boundaries, opening an online store on Lazada can attract customers across Singapore. This expanded reach allows businesses to tap into new customers, increase brand visibility, and drive sales growth without the constraints of a physical location.

E-commerce operations typically incur lower overhead costs compared to physical stores. Despite lower overhead costs, convenience is enhanced as customers can browse, shop, and make purchases at any time, from any location, using their preferred devices. With this convenience, it is a no-brainer that busy Singaporeans prefer online shopping.

Selling online also allows businesses to adapt to market trends and consumer preferences quickly. Whether it is adjusting product offerings or launching new promotions, online businesses can implement changes swiftly and efficiently. This level of flexibility is difficult to achieve with physical stores, where changes often require significant time and resources.

But why should we sell on Lazada?

A leading e-commerce platform in Southeast Asia, Lazada provides a fuss-free and easy way for new e-commerce sellers to come on board and start selling. With the myriad of benefits and seller tools that can help kickstart a new online store, Lazada helps new brands reach millions of potential buyers with a simple click.

Backed up by Alibaba technologies, Lazada provides businesses with valuable data and analytics about customer behaviour, preferences, and purchasing patterns. This information can be leveraged to personalize marketing efforts, improve product offerings, and enhance the overall customer experience. In contrast, gathering such detailed insights from your online store or even physical store interactions can be challenging, expensive, and less precise.

Being the top searched marketplace platform on Google, Lazada attracts a high volume of traffic. As a well-known and trusted brand, new sellers can leverage Lazada’s reputation to build credibility and trust with consumers more quickly than they might be able to on a lesser-known platform or their independent website.

Lazada also offers extensive support to new sellers through its Lazada University. With a wealth of information in Lazada University, sellers can easily go through informative tutorials, webinars, and guides on how to optimize product listings to improve sales performance and learn how to effectively market to customers. Additionally, Lazada’s dedicated seller support team is available to assist with any issues or questions.

Having invested extensively into creating the best e-commerce platform for both sellers and buyers, the Lazada app enhances the online shopping experience by incorporating user-friendly interfaces, detailed product descriptions, customer reviews, and personalized recommendations. These features help build customer trust and satisfaction, leading to increased loyalty and repeat business.

With all that said, it could be easier if you jump on board and experience for yourself how Lazada can help kickstart your e-commerce journey.

How do I start selling with Lazada?

Start selling in four easy steps:

1. Sign up with a local phone number
2. Complete your application in a few minutes with our seamless integration with SingPass or CorpPass (requires valid individual documents or valid ACRA business profile respectively)
3. Upload and list your products (we recommend you start with at least 5-10 products)
4. Start selling and earn*!

By joining Lazada, you also get dedicated support specifically for new sellers. This includes extensive training on using Lazada to kickstart your business, livestreams and offline events to share tips and tricks on selling online, resources on how to use Lazada’s seller tools to aid you in your business, and the chance to join Mega Campaigns such as Lazada’s Birthday Sale in March, 6.6, 9.9, 11.11 and 12.12 sales.

Sign up as a New Seller today and get a whole bunch of Perks!

For new sellers who want a fast-track towards success, grab the New Seller Package! This exclusive offering is only available for a limited time for brand-new onboarded sellers and it includes:

1. 0% Commission for 90 days
2. 0% Free Shipping Max Participation Fee for 90 Days
3. 0% Fees for Campaign Vouchers for your First Campaign
4. Top up S$60 and get FREE S$60 in Advertising Credits
5. Get Bonus Seller Coins to boost Reviews and Traffic!
6. Dedicated Incubation Specialist support for 90 Days

Still on the fence? Let us share with you more about selling on Lazada!

Mega Campaigns with Lazada

With every mega campaign, Lazada carries out teasing of sales that would happen days before the mega campaign. With 6.6 Super Wow Sale 2023, this anticipation results in an amazing 50 times increase in sales in just the first six minutes on 6.6 as compared to a regular day!

In just the first hour of Lazada’s 11.11 Biggest Sale of the Year 2023, we also witnessed a 63 times sales uplift across Southeast Asia compared to regular days! A month later, for 12.12 All Out Year-End Sale 2023, sellers see an impressive 5 times uplift in sales on average, with electronics sellers seeing a whooping 9 times uplift in sales!

Here at Lazada, we take pride in our extensive promotions for mega campaigns, launching engaging ads on social media, doing digital takeovers, and out-of-home placements Islandwide to make sure platform users are well aware of the upcoming sale.

There are also exciting campaign mechanics for Sellers like yourself to participate in along with Upsized Platform Campaign Vouchers that can help you reach your targets during these mega sales. Check your campaign fees and eligibility easily through Lazada Seller Center to join!

Seller Support with Lazada

Being part of Lazada’s seller community also provides networking opportunities with other sellers. This can provide valuable for sharing experiences for Lazada Sellers, learning from peers, and staying updated on best practices and market trends.

For new e-commerce sellers in Singapore, Lazada presents a compelling proposition. With extensive market reach, a user-friendly seller platform, strong brand recognition, and comprehensive support services, Lazada provides a robust foundation for launching and growing an online business. By leveraging Lazada’s tools and resources, new sellers can navigate the competitive e-commerce landscape more effectively and achieve greater success.

Take action and SIGN UP today and be on your way to building an online business empire!