August 28, 2023 by Lazada360.sg 1 CommentCampaigns

All You Need To Know For Lazada’s 9.9 Mega Brands Sale

Hey Sellers! Are you ready to power up your sales for Lazada’s 9.9 Mega Brands Sale?

Off the bat, here are some dates that you should take note of:

Teasing: 5-8 Sept

D-DAY: 9-11 Sept

Without fail, Lazada is going all-out to make sure we help YOU, our sellers, achieve maximum traffic and sales during this mega campaign. We will be dropping 9.9 advertisements both online and offline, reaching out to as many shoppers as we can to drive top-of-mind recognition.

We have exciting mechanics like Storewide Flash Sale, Surprise Box, and Flash Sales, along with Coins & Rewards and Lazgames to focus shoppers’ attention on the platform! There will also be Seller Programs such as Everyday Cashback, LazBonus, Free Shipping Max, flash vouchers drop & more! There are also seller tools to support your campaign journey; Seller Vouchers & Flexi combo

With all these mechanics in place, we are looking at up to 60X uplift in sales, up to 35X uplift in traffic, and a whooping up to 60X uplift in buyers!

Submit your deals as early as possible to make the most of the teasing period. Check out 9.9 One Stop Page for more information on deals submission.

Mechanics & Tools to Support Your 9.9 Mega Brands Sale Campaign

LAZBONUS

Lazada Bonus is a cross-store promotion tool aiming to increase conversion and encourage basket building by offering deeper stackable discounts.

EVERYDAY CASHBACK

Lazada users can collect cashback vouchers to earn Cashback on Cashback eligible items.

FREE SHIPPING MAX

Lazada users can collect free shipping vouchers to enjoy free shipping on Free Shipping Max eligible items to receive shipping discount of up to S$4 subject to minimum spend requirements.

SELLER PROGRAMME ALL IN ONE (SPA)

SPA is created to simplify the various ala-carte programmes that we offer to sellers on our platform. Select a suitable seller package to meet your business needs and enjoy greater value on Seller Programmes, Lazada Bonus & more!

LAZFLASH

LazFlash is an engagement tool that features the lowest-priced deals for a limited time and with limited stocks on our Lazada App.

EVERYDAY LOW PRICE

“Everyday Low Price” is a dedicated channel for low priced items priced below $4.99.

Benefits of Everyday Low Price include:

Dedicated channel and visibility on Everyday Low Priced section on the homepage
Low-priced items increase consumers’ interest, and help direct sales to the entire store
Preferential discounted buyer shipping subsidized by Lazada

LAZADA AFFILIATES

Lazada Affiliates is a program using Affiliates/KOLs to promote your products without additional engagement fees required. All you need to provide is product sponsorship and we will match your products to our affiliates (KOLs). KOLs will promote your product across their social media channels.

Benefits of Lazada Affiliates include:

Increase brand awareness
Drive traffic to your store

SELLER AFFILIATE PROGRAMME

Seller Affiliate Programme is a seller advocate programme to increase sales and revenue in Lazada platform by sharing Affiliate links via social media. When customers make a purchase by clicking via the Affiliate link, sellers will earn cash rebates on products from their own store and other stores.

Benefits of Seller Affiliate Programme include:

It’s free of charge!
Earn cash rebates from platform sales, not only from your own store
Can be shared using any social media platform
Able to understand your customer target from Affiliate link performance

Earn upsized cash rebates* for every order made during this period. Earn now, or visit Lazada University to find out more.

SELLER VOUCHERS

Seller voucher is a seller tool that offers more discounts on an item for shoppers to encourage higher conversion and increase the average order value. Create $9/9% Seller Campaign Vouchers now.

FLEXI COMBO

Flexi combo is a seller mechanic that offers more discounts on items for shoppers to encourage higher conversion and increase the average order value. Eg : Buy 2 get 9% off

Benefits of Flexi Combo include:

Products part of Flexi Combo saw up to 10x uplift in sales during the campaign period compared to products not part of Flexi Combo
Tiering of Flexi combo encourages customers to increase their basket size
Encourage higher conversion and reward customers with further discounts when they purchase more items from the same store